Magic Riddle Technology AB
Sweden 2024
Riddle is a financial platform designed to simplify complex financial tasks for consumer brands. The project focused on developing a clear conceptual foundation to support the brand’s identity and positioning.
Riddle needed a strong and distinctive brand concept to communicate its purpose and differentiate itself in the financial technology space. The brand required a clear narrative that could make complex financial processes feel approachable and understandable.
I proposed the Rubik’s Cube as the central concept for Riddle’s brand identity. The cube represented complexity, structure, and problem-solving, reflecting how the platform simplifies financial challenges.
This concept introduced a clear and memorable metaphor, connecting Riddle’s functionality with a familiar and intuitive object. Working collaboratively with the Na-bi studio team, the concept helped guide the development of the brand’s visual and strategic direction.
The Rubik’s Cube concept established a strong conceptual foundation for Riddle’s brand identity. It provided a clear and engaging narrative that helped position the platform as structured, approachable, and focused on simplifying complexity.