Over time my focus shifted from buildings to experiences. Today I design services and digital products, applying the same thinking I used in architecture: understand human behaviour and create solutions that work in real life.
Approach My work combines research, storytelling and design to shape products and services that people can actually use and understand. I’m interested in how systems influence everyday experience and how design can make complex services clearer and easier to use.
Background BSc Architectural Engineering — Homs University, Homs, Syria
Diploma in Design Lead — Hyper Island, Stockholm, Sweden
Focus Product design
Service design
UX / UI design
Concept development