ADME 

Sweden 2024

For the Skillground platform project, I developed and executed a comprehensive UX research plan that included user testing, A/B testing, and surveys. By mapping user feedback into actionable insights, I identified key usability issues, critical bugs, and potential enhancements. The data gathered was then translated into user stories and prioritized tasks, which have guided our development team in improving the platform's user experience.



Moreover, I played a key role in crafting a comprehensive White Paper on the evolving landscape of corporate learning. I utilized AI to analyze over 50 video interviews with HR and Learning & Development (L&D) leaders across various European countries and industries. This analysis provided insights into the use of Learning Management Systems (LMS) and the shifting trends in employee learning, as well as the challenges encountered during the process.
Please note that, for confidentiality reasons, the visual charts included in the white paper do not contain specific numerical data.

LOKAALT

Sweden 2023

As a UX Researcher for Lokaalt, a startup dedicated to fostering community connections through a digital platform,  I conducted a comprehensive competitor analysis to strategically position Lokaalt within the market. My research focused on identifying unique value propositions by evaluating visual identity, user experience, and brand storytelling across key competitors. This analysis informed the development of Lokaalt's distinctive brand presence, ensuring it stands out in the competitive landscape.

University of the Arts London (UAL)

United Kingdom 2023

My role as a UX researcher in the 'Designing Products and Services for All' project involved collaborating with our client, the University of the Arts London (UAL). The project focused on the Creative Shift program, which is dedicated to supporting underrepresented students in the creative industry.