LOKAALT

Sweden 2023

As Brand Storyteller & Consept Designer for Lokaalt, a startup focused on fostering community connections through a digital platform, I crafted the story behind the name "Lokaalt." I envisioned the double "aa" in the logo as two eyes, symbolizing exploration and discovery within the neighborhood. This narrative aligned perfectly with Lokaalt's mission to create connections and support local businesses, adding a meaningful and relatable layer to the brand identity.

Parent Unity

Sweden 2023

As a Consept Developer during Innovation Week at The Hyper Island Journey, I was tasked with addressing a social issue using technology.
I conceptualized "Parent Unity," an online platform designed to unite single parents through shared experiences and challenges. I framed the app as more than just a dating app—it’s a supportive community that strengthens and empowers single parents, with a narrative emphasizing connection.



To present this product, I created a storytelling video that humorously highlighted the challenges faced by single parents in various daily life situations. The video demonstrates how Parent Unity transforms the lives of the target group by fostering connections, sharing burdens, and facing difficulties together.

Na-bi Design Studio

Sweden 2024

As a Brand Storyteller & Concept Designer during the “Designing a Business for Impact” module at Hyper Island, our team was tasked with creating a design studio. I initially suggested the name "Cocoon," symbolizing the transformation of ideas into beautiful designs. When the team favored the butterfly concept and chose the name "na-bi," meaning butterfly in Korean, I proposed a narrative centered around the "Butterfly Effect," emphasizing how even the smallest actions can create profound positive change. In our context, even the smallest design decisions can generate waves of impact on society.

Riddle

Sweden 2024

As a Concept Developer with Na-bi studio client Riddle, a financial platform designed to simplify complex tasks for consumer brands, I proposed using a Rubik's Cube as the central concept for their new branding. I saw a strong connection between the Rubik's Cube and Riddle—both turn complex challenges into something approachable and even fun. This idea was well-received by both the team and the client, helping to shape a distinctive and memorable brand identity.